The Vodka King : The Story of LO Smith

Lars Olsson rose from a poor background,

created his own fortune and,

under the name LO Smith, became one

of the most controversial figures of

his day. Vodka king, workers champion,

parliamentarian, globetrotter and one

of Sweden s richest men. His public life

was a rollercoaster ride of stunning

victories and crushing defeats his

private life was no different.

Author Pelle Berglund has, with

the help of letters, diaries and other

archive material, created a portrait of

this larger than life figure, a figure

best known today for adorning the

seal of the Absolut vodka bottle.